|
SOCIAL STYLEsm for Salespeople
The TRACOM Group™ has developed Interpersonal Skills Training specifically for Salespeople.
In any type of workplace interaction, strong interpersonal skills are very important. But for individuals in sales, the ability to effectively communicate with the customer and to gain their respect and confidence is absolutely critical.
To be successful with a client, a salesperson must first understand the customer needs and preferences, and then address them. Sales professionals who can adapt their selling style to the buying needs and preferences of their customers have stronger, more influential relationships with their customers.
As a result of TRACOM's SOCIAL STYLE Training1:
- 92% of Salespeople developed more positive customer relationships
- 87% of Salespeople increased their ability to influence or persuade customers
- 79% of Salespeople improved their ability to gain ongoing sales
- 58% of Salespeople closed sales that they otherwise might not have
Download our Sales Products Brochure
Request our entire Product Catalog
Sales Products Available
Guides
Improving Sales Effectiveness with Versatility Guides are booklets of information written in a stand-alone format. Guides can be used for self-study, incorporated into an independent course or distributed with SOCIAL STYLE courses as a take-away to increase retention.
|
Applications Guide
|
The Applications Guide provides in-depth application of the SOCIAL STYLE Model™ and the model for Versatility throughout each phase of the sales cycle. This guide lays out the behaviors to expect from each client based on their SOCIAL STYLE and how the salesperson should "meet" those behaviors to obtain the most benefit from the interaction. Salespeople will also find key points to apply during The Open phase of the sale, The Body and The Close.
Download Product Information Sheet
Take a Sneak Peek at this Guide
Buy Now |
Courses
SELLING TO ACHIEVE RESULTS II sm (STAR II) Courses are available in either a one-day or two-day program. The courses include presentations, videos, exercises and more. Each course offers a facilitator guide that provides step-by-step instructions on how to deliver the programs.
|
STAR II One-Day Course
|
STAR II One-Day Course is a conceptual program packed with in-depth information based on the SOCIAL STYLE Model and its application to sales relationships. Salespeople will learn how to identify the SOCIAL STYLE of their clients and how to anticipate and react appropriately to their behaviors. The second half of this course teaches salespeople Tension Management, providing techniques for reducing or increasing tension to achieve the optimal level of productivity within meetings or phone calls.
Download Product Information Sheet
|
|
STAR II Two-Day Course
|
STAR II Two-Day Course provides salespeople with all of the conceptual information in the one-day course and then an additional full day of exercises and instruction on techniques to increase retention and usability of the model. Salespeople will learn how to gain endorsement from their clients and prospects, improve key sales relationships, and use the ABC MODELsm for selling (Actions Toward Others, Best Use of Time and Customized Approach to Decision-making).
Download Product Information Sheet
|
Assessments
TRACOM offers both paper-based and online SOCIAL STYLE assessments to meet varied needs. These assessments are available in self-perception or multi-rater form. To get information on all of TRACOM's assessments and profiles, click here.
1 TRACOM Group. Highlands Ranch, CO. Salespeople 2006 survey.
|
