SOCIAL STYLE Model Overview

The World's Leading Interpersonal Effectiveness Model

SOCIAL STYLE is the world’s leading Behavioral Style model. It has been used by thousands of organizations to improve leadership performance and sales results.  SOCIAL STYLE is powerful because it’s easy to understand and easy to apply with others.  It makes your relationships more effective.

Years of research into workplace success have shown that people are one of four SOCIAL STYLEs, each with their own preferred way of acting, thinking and making decisions.  Understanding those preferences allows you to determine the best way to interact with anyone.

There are four unique behavioral patterns recognized in the SOCIAL STYLE Model:

  • Analytical Style people control their emotions but tend to ask questions rather than give orders. They are focused on accuracy, and they act deliberately to achieve that end. Others see them as slow-paced and detail-oriented.
  • Amiable Style people show their emotions openly and prefer to ask questions rather than give orders. Relationships, feelings and personal security are important to Amiable Style people. Others see them as friendly and warm.
  • Expressive Style people show their emotions and speak assertively. They enjoy sharing their ideas and perspectives openly with others. Others see them as creative, but unfocused.
  • Driving Style people control their emotions and speak assertively. They prefer to control a situation and are focused on big-picture results. They are often seen by others as highly efficient and not concerned about relationships or feelings.

Each Style represents itself through people’s daily interactions. At surface level, each Style is closely linked to whether an individual tends to assert himself or respond to others in social settings, and whether he tends to display emotion or secure control in group settings.

Assertiveness vs. Responsiveness

Some people prefer to take the lead in more assertive ways, speaking directly and frankly while focusing on the strategic objectives of their teams. Others prefer to respond to input from others, sharing their own ideas as a way to build upon others’. An individual’s tendency towards assertiveness of responsiveness shows itself in their communication style, conflict-management style, the job roles they are drawn to and the way they perceive themselves and their contributions in the workplace.

Emoting vs. Controlling

Some people need to express themselves outwardly in social settings, while others prefer to maintain composure and control. The Expressive and Amiable styles display emotions openly and respond best to those who do the same. Their tendency to emote helps them to build relationships in all directions at work, but it can have mixed effects on team cohesiveness. The Driving and Analytical Style, on the other hand, tend to view displays of emotion as only being relevant in certain settings, not including the workplace. These two Styles care just as much about personal relationships and feelings their emoting counterparts, but they prefer to express themselves rationally at work.


Versatility is the ultimate aim of SOCIAL STYLE training. Versatility brings student’s knowledge together to form practical, actionable strategies for working with people of each Style in ways that resonate most deeply with each person. Versatility is the key to boosting interpersonal effectiveness in the real world, whether at work, at home or in any social setting. Far from being social chameleons, Versatile employees know how to leverage the strengths of their own Style while recognizing and responding in appropriate ways to others’ unique Styles. Learn more here.

Watch the Tell Me More Video – What is Versatility?